Spring Training - Workshop on Social Media

GRE Social Media Training Event

Haddam Firehouse Community Room

439 Saybrook Road, Higganum, CT  06438


Cost is $20 per person

Register by March 12, 2016

Payment in advance required


The Websters' Dictionary Training
Objective: to develop proficiency in the principles and best practices for using the web to broadcast your message and to gather, recruit, organize, and mobilize activists, supporters and voters.

The one day training will provide you with:

1. An understanding of the power of narrative in online communications

2. All the basic elements needed for success online in terms of getting your story out and mobilizing active supports

3. How to pick the right platform in terms of web 1.0 (classic websites) web 2.0 (social media such as Facebook and Twitter) and new media, such as bloggers, news aggregators, and news organizations.

4. How to control the narrative through organized online activity that people with almost no familiarity with the web can easily participate in

5. How to use web-based action to generate on-the-ground activity "precinct by precinct" and why the web is vital to acting as a force multiplier for face-to-face and legacy media communications

6. How to turn "social signals" (such as likes, followers, and shares) into donors, volunteers, and votes

7. Why and how the web is a force multiplier that supports, but cannot replace, "traditional" campaign activity

8. How to scale up inexpensively starting with basic resources and tools to gain active volunteers and then to utilize data to refine resource allocation in the most efficient way possible

9. The power, and necessity, of creating community among volunteers using a virtual to local approach that gathers people online and connects them to one another employing the "Metcalfe's Law" -- "The value of a communication system grows at approximately the square of the number of nodes of the system."

10. We will cover in some depth each of the "The Websters' Twelve Laws" of high Web proficiency:

The Webster's Twelve Laws

1. Pulitzer’s Law: "Put it before them briefly so they will read it, clearly so they will appreciate it, picturesquely so that they will remember it, and above all accurately so they will be guided by its light."

The very best "mission statement" for the Web, composed an eon ago, still applies.

And the Webster's corollary: Give them easy, simple, direct ways by which their voices may be heard and by which they can, individually and in concert, take action.

2. Nast’s Law and (Boss Tweed’s Complaint): "They can see pictures."

As Boss Tweed famously said, “Stop them damn pictures. I don’t care so much what the papers write about me. My constituents can’t read. But, damn it, they can see pictures.”

The Webster says: Use compelling graphics.

3. Clarke’s Second Law: "The only way of discovering the limits of the possible is to venture a little way past them into the impossible."

The Webster says: Learn from our predecessors, but try new things and find out what works now.

4. Beecher’s Law: "No great advance has ever been made in science, politics, or religion, without controversy."

The Webster says: Controversy is golden – interesting, draws attention, drives traffic, and excites the community. But use common decency.

5. Lazarus’s Law: "Unleash the imprisoned lightning."

On the Statue of Liberty is engraved a sonnet by Emma Lazarus, The New Colossus.

Here at our sea-washed, sunset gates shall stand
A mighty woman with a torch, whose flame
Is the imprisoned lightning, and her name
Mother of Exiles….

The Webster says: The Web can be our means of unleashing “the imprisoned lightning” of millions whose voices have been exiled and who deserve to be heard.

6. Metcalfe’s Law: "The value of a communication system grows at approximately the square of the number of nodes of the system."

A single telephone or a single fax machine has no communication value. Two phones have a little value. A thousand phones have real value. A hundred thousand has great value. A million or more, extraordinary value.

The Webster says: The more people we enroll and connect with one another, the more powerful we become.

7. Bianchini’s law of Viral Loops: "When your currency is ideas, people become emotionally attached."

"Chen calls a viral loop the 'most advanced direct-marketing strategy being developed in the world right now.' *** [I]f you create something people really want, need, or merely enjoy, then your customers will grow your business for you. Users, just by using a product, are, in essence, offering a testimonial 'When your currency is ideas, people become emotionally attached,' Ning's Bianchini says. 'Then you become a public utility like Blogger, YouTube, or Facebook.'" (Emphasis supplied.)

The Webster says: Offer something people really want, need or enjoy.

8. Hoffman's Law: “If you ship your product and you’re not a little ashamed of it, you shipped too late.”

The Webster says: As uber-designer Knox Bronson says, you can always tweak the design as you go along, but your content is durable -- and is what will bring visitors to, and back to, your site.

9. Trippi’s Law: If you pay attention to the community you’re building, then the community will step up and do the work."

The Webster says: The essence of the modern Web – and of developing the power to transform the world – resides in building community rather than broadcasting information.

10. Blades' Law: "We need women in leadership and specifically, we need mothers."

The Webster says: empirical review of all advocacy Web 2.0 success stories show women in positions of authority. (Most women intuitively appreciation collaboration better than most men. It's a DNA thing.)

11. Pariser’s Law: "This is not about us, it’s about you."

 The Webster says: If you are all about serving your community with passion you will succeed.

12. Cage’s Law: "Begin anywhere."

The Webster says: It can appear daunting, the Webster knows. But just listen to John Cage, the greatest experimental composer of the 20th Century – and a profound philosopher – and begin. You will discover what you need as you go.


March 19, 2016 at 9am - 2pm
Haddam Firehouse Community Room
439 Saybrook Rd
Higganum, CT 06438
United States
Google map and directions
Jonathan Gilman · · 860 705-6405
Theresa Tillett Barb Dimauro Midge Denno

Will you come?